Roger Renaud, a 24-year veteran of Standard Life, will lead Manulife Asset Management’s growth in the market by instigating a client-centric and solutions-oriented approach, the firm said in a statement.

Additionally, he will help to integrate his old firm’s Canadian arm into Manulife’s offering, as well as developing its business model in the region.

At Standard Life Investments, Renaud spent the past ten years as president of its Canada business. During his tenure at the firm he also served as president of group savings and retirement at Standard Life Assurance Company of Canada as well as vice president of sales at Standard Life Mutual Funds.

He will report to Kai Sotorp, president and chief executive of Manulife Asset Management, who also holds the post of executive vice president and global head for wealth and asset management at Manulife.

The C$4 billion Standard Life acquisition is set to close on January 30 and was announced last September.